Activating Brands - Mike Fetrow, ECD of Colle + McVoy
Who is Mike Fetrow?
As Colle+McVoy's executive creative director, Mike's highest priority is the creation and nurturing of an agency culture that stimulates and inspires inventive thinking. Mike believes a true creative environment is one that thrives on cultural and business trends, takes bold yet calculated risks, and operates within a productive level of chaos -- always with the ultimate goal of producing great work, which Mike defines in the most simple of terms as work that is 'right' for each client and project. "The 'right' work, is work that not only solves marketing challenges but mirrors the brand's personality and creates a sustainable level of interaction between the brand and its consumer."
Mike began his career in Minneapolis working for a variety of creative agencies such as Fallon and Hunt Murray where he won numerous awards working on clients such as Mystic Lake Casino, Pig's Eye Beer, Cool from Nestea, and Holiday Inn Express. A love for mountain biking combined with a loathing for winter prompted a short stint in San Francisco, but an opportunity to be a founding partner at the start-up agency One And All drew Mike and his family back to Minneapolis. Enticed by Colle+McVoy's solid foundation and inherent creative strengths, he has been ECD since 2005.
Who is Colle+McVoy?
We create ideas that activate brands.
Marketing that gets people to buy a product isn't enough anymore. We use idea-driven marketing to fire imaginations, create conversations and build lasting relationships. The big difference is action. Brands that simply talk don't get talked about. Brands that act do. Active brands are ones that find smart, fresh, relevant ways to interact with people. So they become more likable. More personal. And more effective. Which ends up being good for everybody. Because active brands spend less time chasing people and more time hanging out with them. And that's a great opportunity to sell the next product or the next service.
Colle+McVoy is a group of nearly 200 passionate people focused on creating exciting, business-driving and groundbreaking movements for our clients.
To read more information about Colle+McVoy and peek at the brands they activated go to collemcvoy.com.
Topic:
Activating Brands
Who:
Mike Fetrow, ECD of Colle+McVoy
What:
AIGA August Speaker Series
Where:
Grow Interactive - New Location
350 West 22nd Street
Suite 106
Norfolk, VA 23517
When:
August 23rd
6:00 p.m. refreshments
6:30 p.m. speaker
Cost:
Free for Members
$20 for Non-Members and Guests
$5 for Students
Please RSVP by August 17, 2007 to secretary@aigahamptonroads.org to reserve a seat.
As Colle+McVoy's executive creative director, Mike's highest priority is the creation and nurturing of an agency culture that stimulates and inspires inventive thinking. Mike believes a true creative environment is one that thrives on cultural and business trends, takes bold yet calculated risks, and operates within a productive level of chaos -- always with the ultimate goal of producing great work, which Mike defines in the most simple of terms as work that is 'right' for each client and project. "The 'right' work, is work that not only solves marketing challenges but mirrors the brand's personality and creates a sustainable level of interaction between the brand and its consumer."
Mike began his career in Minneapolis working for a variety of creative agencies such as Fallon and Hunt Murray where he won numerous awards working on clients such as Mystic Lake Casino, Pig's Eye Beer, Cool from Nestea, and Holiday Inn Express. A love for mountain biking combined with a loathing for winter prompted a short stint in San Francisco, but an opportunity to be a founding partner at the start-up agency One And All drew Mike and his family back to Minneapolis. Enticed by Colle+McVoy's solid foundation and inherent creative strengths, he has been ECD since 2005.
Who is Colle+McVoy?
We create ideas that activate brands.
Marketing that gets people to buy a product isn't enough anymore. We use idea-driven marketing to fire imaginations, create conversations and build lasting relationships. The big difference is action. Brands that simply talk don't get talked about. Brands that act do. Active brands are ones that find smart, fresh, relevant ways to interact with people. So they become more likable. More personal. And more effective. Which ends up being good for everybody. Because active brands spend less time chasing people and more time hanging out with them. And that's a great opportunity to sell the next product or the next service.
Colle+McVoy is a group of nearly 200 passionate people focused on creating exciting, business-driving and groundbreaking movements for our clients.
To read more information about Colle+McVoy and peek at the brands they activated go to collemcvoy.com.
Topic:
Activating Brands
Who:
Mike Fetrow, ECD of Colle+McVoy
What:
AIGA August Speaker Series
Where:
Grow Interactive - New Location
350 West 22nd Street
Suite 106
Norfolk, VA 23517
When:
August 23rd
6:00 p.m. refreshments
6:30 p.m. speaker
Cost:
Free for Members
$20 for Non-Members and Guests
$5 for Students
Please RSVP by August 17, 2007 to secretary@aigahamptonroads.org to reserve a seat.
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