Word of mouth marketing has long been heralded as one of the truest forms of marketing communication.  But how can organizations harness their brand ambassadors and amplify the loud and proud voices of their fans? How can groups make word of mouth marketing work for them, both online and offline, to create an engaged and cohesive community?  And how does design play a role?

Greg Cordell, chief inspiration officer for identity company Brains on Fire, will discuss word of mouth marketing movements and illustrate how to identify the ‘hand raisers’ for your brand. He’ll highlight successful case studies, including the Effie-award winning Rage Against the Haze, South Carolina’s youth-led anti-smoking movement which has grown to include more than 7,000 teenagers across the state.
 
Come learn how design influences word of mouth marketing strategy and how organizations are making passionate fans out of brand advocates.

For more than 20 years, Greg Cordell has helped bridge the gap between strategic insight and creative capabilities for Brains on Fire clients.  As a co-founder of the company, he’s helped grow Brains on Fire into one of the top-ranked identity and word of mouth firms in the country.
 
Greg has helped grow such notable brands such as Applebee’s, Don Pablo’s Mexican Kitchen, BMW Zentrum, the National Family Partnership, Fiskars Brands and Rage Against the Haze, South Carolina’s youth-led anti-tobacco movement.

Date: Thursday, October 15th
Time: Reception 6:30pm, Presentation 7:15pm
Location: Glen McClure Photography, 117 W. City Hall Ave, Norfolk, VA

Members: Free
Non-members: $15 online ($20 at the door)
Students: $5 online ($5 at the door)

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