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Paula Scher began her career as an art director in the 1970s when her eclectic approach to typography became highly influential. She developed a complete spectrum of design genres for clients that include Bloomberg, Citibank, Coca-Cola, Perry Ellis, Tiffany & Co., The Museum of Modern Art, Jazz at Lincoln Center, The Metropolitan Opera, The New York City Ballet, The New York Philharmonic, The Detroit Symphony Orchestra, The New Jersey Performing Arts Center, The New 42nd Street, The New York Botanical Garden, The U.S. Holocaust Memorial Museum, The Robin Hood Foundation and The Daily Show with Jon Stewart.

In the mid-90s her landmark identity for The Public Theater provided a new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape. Scher has been a member of the Alliance Graphique Internationale since 1993; her work is represented in the permanent collections of several prestigious museums. She has lectured and exhibited worldwide, and her teaching career includes over two decades at the School of Visual Arts, Cooper Union, Yale University and the Tyler School of Arts. She has written articles for the AIGA Journal of Graphic Design, Print, Graphis, and in 2002 Princeton Architectural Press published her career monograph.